The ServiceTitan Alternative for Businesses That Refuse to Overpay
ServiceTitan is quote-only and sells its pre-loaded pricebook as an add-on. CortexaOS includes a Good/Better/Best pricebook, HVAC job management, scheduling, invoicing and marketing — from $149/month for one seat.
The Problem with ServiceTitan
What small and mid-size HVAC businesses run into.
No Published Price
ServiceTitan quotes each company separately. Tooled Up Pro reports about $245–$500 per technician per month, plus a one-time setup fee.
Setup Is a Project
ServiceTitan is set up through an implementation project with its own fee — about $5,000–$15,000 one-time for a 5–15 technician shop, as reported by Tooled Up Pro. For a two-truck HVAC company, that is a lot of time and money before the software earns anything.
Much of the Depth Is Sold Separately
Pricebook Pro, Marketing Pro, the call center tools and the AI voice agent are paid Pro products on top of the base plan.
The Pre-Loaded Pricebook Costs Extra
ServiceTitan's core pricebook is one you build yourself. Pricebook Pro — pre-loaded services, automatic cost updates and Good/Better/Best proposals — is a paid add-on (about $200–$500/mo, as reported by Tooled Up Pro).
ServiceTitan vs CortexaOS
Feature-by-feature — including what ServiceTitan charges extra for
⚠️ = Paid add-on or limited in the base plan | ❌ = Not offered
Why HVAC Businesses Switch
Three reasons growing HVAC businesses choose CortexaOS over ServiceTitan.
Pricebook Included — No Upsell
The Good/Better/Best flat-rate pricebook your techs quote from is part of every CortexaOS plan, with a starter catalog to edit. ServiceTitan's pre-loaded version, Pricebook Pro, is a paid add-on.
Marketing and AI in the Same Plan
Email and text campaigns, review requests and 150+ AI specialists come with every plan — no Marketing Pro to add on.
AI That Helps You Sell
CortexaOS drafts maintenance agreement proposals, follow-ups for declined estimates and seasonal campaign copy, so the office spends less time writing.
Side-by-Side Pricing
ServiceTitan's figure is an outside estimate — Tooled Up Pro (independent review site)
Tooled Up Pro reports about $245–$500 per technician per month, plus a one-time setup fee. Pricebook Pro and Marketing Pro are extra.
One seat, billed yearly. Operator is $249.99/mo for 5 seats; Team is $399/mo for 10. Pricebook, marketing and 150+ AI specialists included.